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VIII. MEDIA AND PUBLIC RELATIONS (PR) STRATEGIES
- Getting Started - The Planning and Development Phase Using Outside Media Consultants
- Using Outside Media Consultants
- Creating a Media/Press Contact List
- Timing and Preliminary Notice of Event
- Consent of Testifiers and Tribunal Participants
- Preparing a Media/Press Packet
- Contents of Media/Press Packet
- Design and Production of Media/Press Packet
- Press Release
- Reaching Target Audiences
- Engaging with the Media
- Identifying Potential Speakers/Interviewees
- Providing Media Training
- Press Briefing
- Coordinating Interviews
- Evaluating the Venue
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