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Introduction An Overview: Objectives of Popular Tribunals Chapter I: Engendering Popular Tribunals/Hearings Chapter II: The Organizing Process Chapter III: Selecting and Supporting Testifiers Chapter IV: Shaping the Testimonies Chapter V: The Role of Judges or Respondent Chapter VI: Defining Accountability and Developing Targeted Demands Chapter VII: Developing and Structuring the Tribunal/Hearing Program Chapter VIII: Media and Public Relations (PR) Strategies Chapter IV: Recording the Tribunal/Hearing Chapter X: On the Day of (or Day Preceding) the Tribunal Chapter XI: Tribunal/Hearing Follow- Up Appendices

Women Testify Introduction An Overview: Objectives of Popular Tribunals Engendering Popular Tribunals/Hearings The Organizing Process Selecting and Supporting Testifiers Shaping the Testimonies Defining Accountability and Developing Targeted Demands Developing and Structuring the Tribunal/Hearing Program Media and Public Relations (PR) Strategies The Role of Judges or Respondents Recording the Tribunal/Hearing On the Day of (or Day Preceding) the Tribunal Tribunal/Hearing Follow-Up Appendices
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VIII. MEDIA AND PUBLIC RELATIONS (PR) STRATEGIES

  • Getting Started - The Planning and Development Phase Using Outside Media Consultants
    • Using Outside Media Consultants
    • Creating a Media/Press Contact List
    • Timing and Preliminary Notice of Event
    • Consent of Testifiers and Tribunal Participants
    • Preparing a Media/Press Packet
    • Contents of Media/Press Packet
    • Design and Production of Media/Press Packet
    • Press Release
    • Reaching Target Audiences
  • Engaging with the Media
    • Identifying Potential Speakers/Interviewees
    • Providing Media Training
    • Press Briefing
    • Coordinating Interviews
  • Evaluating the Venue
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