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VIII. MEDIA AND PUBLIC RELATIONS (PR) STRATEGIES

• Getting Started - The Planning and Development Phase Using Outside Media Consultants
  • Using Outside Media Consultants
  • Creating a Media/Press Contact List
  • Timing and Preliminary Notice of Event
  • Consent of Testifiers and Tribunal Participants
  • Preparing a Media/Press Packet
  • Contents of Media/Press Packet
  • Design and Production of Media/Press Packet
  • Press Release
  • Reaching Target Audiences
• Engaging with the Media
  • Identifying Potential Speakers/Interviewees
  • Providing Media Training
  • Press Briefing
  • Coordinating Interviews
• Evaluating the Venue