Request for Proposals – Visual Identity and Campaign Logos
The Center for Women’s Global Leadership has an immediate need for a graphic designer or firm with experience designing visual identities and a solid understanding of campaign logos. In a very short timeline, the organization requires an enhancement of an existing campaign logo that will accompany a launch in mid/late November. The organization understands the tight deadline and also the unusual nature of developing a campaign logo prior to an overhaul of the organizational identity.
About the Center for Women’s Global Leadership
The Center for Women’s Global Leadership (CWGL) is a feminist organization dedicated to strengthening and bridging voices for human rights to promote social justice and self-determination. Affiliated with Rutgers University, CWGL conducts research and convenes feminists in the Global South and North to explore and exchange ideas. The organization sees itself as a collaborator and works in partnership with women around the world. It is the coordinator of the Feminist Alliance for Rights (FAR) and the creator and global coordinator of the 16 Days of Activism Against Gender-Based Violence campaign, currently in 187 countries with over 6000+ participating organizations every year.
CWGL focuses on the following issues:
- Equality regardless of identity, specifically eradicating gender-based discrimination and violence in the world of work
- Peace beyond the absence of war, measuring it by equality, justice, and human rights indicators
- Feminist standards as the norm in civil society
The organization is a central player in the sector which works with civil society and agencies of the UN to generate awareness for the discrimination and abuses experienced by women and girls worldwide and to secure solutions by primarily advocating for accountability of governments. Among the organizations in this sector are Amnesty International, FRIDA, MADRE, and Futures without Violence.
While CWGL has always advocated for policies that advance women’s human rights, in its next phase the organization aims to be a bold player by challenging the existing status quo, setting new global standards that are inclusive and sustainable, and creating a paradigm shift in how women are perceived.
The organization has determined that it needs to be more visible and to better establish its brand to generate awareness, encourage collaborations, and attract funding. One important aspect of this will be to reclaim the 16 Days of Activism Against Gender-Based Violence Campaign -- to re-establish CWGL as the global coordinator so that it can better ensure the message and goals are aligned across the hundreds of sub-campaigns. A significant challenge will be to establish a distinct brand identity within the Rutgers University parameters.
Scope of Project
Within a few weeks, CWGL requires an enhanced logo for the 16 Days of Activism Against Gender-Based Violence Campaign that will reflect a revised (not yet developed) visual identity for the organization and be fluid enough to take the campaign into the future.
By late January, CWGL needs a logo for a year-long campaign on violence within the world of work that will reflect the 16 Days logo as well as the (not yet developed) visual identity for the organization.
It is anticipated that a revised visual identity for CWGL would be in place by the end of March, but this is subject to policies and procedures of Rutgers University and its’ decisions.
Templates for print and electronic media.
CWGL’s visual identity must establish the organization – its purpose and work -- within a sector of well-funded, successful non-profits and NGOs that work with and on behalf of women around the world. It should signal CWGL’s unabashed commitment to feminism. Finally, it must signal that while the organization is housed at Rutgers, it is an autonomous organization able to form alliances, collaborations, and partnerships on our own.
The budget for this project caps at $20,000.
Proposals should briefly demonstrate your understanding of the challenge beyond reiterating this document (for example, describe a similar challenge) and cost. Please include 2-3 examples of your best logo designs.
Procedures for Submissions
Proposals are due no later than 5:00 pm on Wednesday, October 31, 2018
Anticipated Contract Award on November 2, 2018
Work to begin immediately upon contract agreement.
Submissions should be directed to:
Questions can be directed to the same address with the subject line: CWGL